Double gold winner for the best international product for innovation by the British Invention Society, ‘itsa' is a beach bag that transforms into a beach organiser for a sunlounger.

The itsa has three separate pockets on the right for a book, drink and sunglasses; a further three pockets on the left for sunscreen, camera and hat; a separate MP3 pocket with handy loops for the headphone cord; a zipped hidden pocket for valuables; a feet protector; and lounger ties to prevent it from blowing away.

It is ideal for corporate events, customer appreciation gifts, staff rewards, new product launches, promotional give-away gifts and Christmas gifts, say its makers.

Made from 100% cotton, the ‘itsa' comes in cocktail red, coral pink, emerald green, ocean blue, passion purple, sunset orange, turquoise, as well as two striped versions and the new England itsa.

The 213.36cm/84" long and 68.58cm/27'' wide ‘itsa' can be personalised by embroidering a corporate logo or brand in a number of positions across the towel, or by printing over the main body. The large surface area means that ‘itsa' becomes a high impact visual form of promotion.

For more information, go to http://www.theitsa.com/, call +44 (0)1702 589 990 or email sales@theitsa.com.

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