The Jt's brand has been repositioned so that garment decorators, printers and wholesalers can now buy directly from Jt's, at factory prices. Colin Cole, Head of Marketing at Alexandra said, 'We decided to change the business model because we saw that with Alexandra's backing and infrastructure, there was the opportunity to offer direct factory prices to garment decorators and wholesalers. I'm sure that a lot of customers may want to continue doing business in the way they always have, but we are learning that a lot of customers will want to come direct to us for Jt's products, because of the service and price advantages that we can give. We are amazed and delighted at the response we have had to the launch.'

Colin also emphasises that, 'Jt's Direct prices are 'trade' prices for garment decorators and wholesalers only; these prices are not available to end users. There could well be opportunities for some of the Jt's products to be sold through the Alexandra range, but that would be at end user prices which would be higher.'

Jt's have recently distributed the 2005 catalogue again throughout the garment decorator and wholesale industry to cement its success even further. 'I think we are proving that we are providing exceptional garment quality, great service at amazing prices', said Colin.

The catalogue consists of the full Jt's range and also contains a selection of Alexandra's most popular work wear which many garment decorators and printers are finding popular with their customers. For a Jt's Direct Catalogue or more information please contact Jt's on 0870 702 1188

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