Renault Trucks UK has had some of its corporate leisurewear, workwear and business gifts supplied by fashion house Premier Style for the past seven years, and it has been cited as part of the truck company's success story.

Guthrie Aitken, the National after-market Sales Manager for Renault Trucks - which is represented in more than 100 countries worldwide - said, 'One of our big focal points is brand image, it's all about how the staff are perceived. In line with the company's philosophy we expect quality, reliability and good supply, and with Premier Supply we get exactly that.'

Premier Style, based in Eversholt, has forged an excellent relationship with Renault Trucks since 1998, a relationship which has gone from strength to strength.

'Renault Trucks signed a new three-year deal with Premier Style earlier this year,' added Aitken, 'and that shows that we are satisfied with the service and the products we are getting.'

Headed by Managing Director Michelle Bray, Premier Style currently provides uniforms and corporate leisurewear in the brand colours of Dunstable-based Renault Trucks - red, grey and black.

Aitken added, 'The importance of brand image is extremely high and Premier Style is a key supply partner which meets our demanding requirements. The bottom line is that Premier Style provides an excellent service which is reliable and good value for money.'

Michelle Bray was equally impressed with the working relationship, she said, 'Renault Trucks is an extremely valued customer. Its brand values and commitment to all areas of its business allows us as its supplier to use our creative skills and management team resources to meet fully its needs in terms of quality, service and competitive prices.

'Over the years, our involvement with Renault Trucks has grown substantially to include complimentary areas to our business such as brochure design and production through to diverse projects such as personalised gift-wrapping giving us the unique opportunity of being part of its team to help support its dealer network and customers.

'We thoroughly enjoy working with Renault Trucks and always await our next challenge to meet the demanding and ever-changing needs of the commercial vehicle industry.'

For further information, contact Premier Style Managing Director Michelle Bray on 01525 288726, or e-mail : michelle.bray@premstyle.co.uk.

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