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"So, you have a garment personalisation business and have been successfully providing personalised leisure, sports and workwear garments for many years. But have you ever considered expanding into the sign industry?
Think about it for a moment. The major capital equipment such as the design software and cutter you will already have in place. The software you use to produce artwork for T-shirt motifs will provide you with all the tools that you need to design most types of signs. And your cutter will allow the production of single coloured vinyl lettering, such as window displays, vehicle graphics, shop fascias etc.
Those of you that also have print and cut facilities, such as the Roland Versacamm, can utilise this to produce many more products such as stickers, banners, signage, labels and even small vehicle graphics.
If you are tempted to add signage to your product portfolio, Victory Design can offer you help and assistance on the best products and techniques required for expanding into this market.
All the enquiries you get for garments could potentially turn into bigger orders, resulting in extra revenue for your business, simply by asking each caller if they have any signage requirements.
Over the last few years, many signmakers have added garment printing to their product offering as they have realised the business potential. Yet only a small percentage of screenprinters, embroiderers and sportswear companies have added a signmaking service for their customers.
With the ever increasing competition within the garment industry, it would be prudent to consider offering signage products to your customers now and Victory Design are here to help."
Need advice?
Glynn Denton, sales manager at Victory Design, has specialised in the garment personalisation and sign industry for many years and is very experienced within both industries.
If there is anything relating to these industry subjects that you are unsure of, Glynn and his team would like to help.
So, if you have any areas that you would like advice on, please email your questions to rgreen@datateam.co.uk and Glynn and his team will endeavour to answer them via the magazine.
Should you have any further questions, following this article then please contact Victory Design on 01246 570570 or email sales@victorydesign.co.uk.
Full details on the easiMARK range can be found at http://www.victorydesign.co.uk/
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