A Novel Concept

The concept may have been mooted two or three years ago but the decision to launch the ‘One great style, thirty great colours' concept, the largest ever UK colour offering in one style were in stock in depth at three of the most pre-eminent distributors in the UK and Ireland.  A major logistical exercise worked perfectly.  The colours themselves encompassed just about every shade that a printer might need enabling them to fulfil customer orders across a whole spectrum without having to use various different styles

The success of what was a very bold move with this single product offering came through a concerted highly funky marketing and advertising campaign. Great brochures, flyers, colour cards, a very original website, limited targeted sponsorships and above all a fantastic value for money quality product, which will always be its' own best advertising, created and has maintained phenomenal sales.  This was all rounded off with a superb promotional stand at the Printwear and Promotion Show in early March and some very original and sought after freebies!

Anyone in the UK printwear industry who missed the launch of Just Hoods must have left the planet for the first few months of the year.

Stockholdings

Almost inevitably the early and rapid success of Just Hoods caused a few problems with availability on some colours and sizes, but with 123 colour/size alternatives to forecast, some teething problems were to be expected.  Equally rapid response from our WRAP certified factory has ensured that shortages were minimal and now supplies are excellent and plentiful at the three distributors with rapid and regular replenishment.

W.R.A.P  - Worldwide Responsible Apparel Production 

All production is from our fully accredited vertically integrated production plant. Everything from knitting and dyeing through to cut and sew is done on one site. The printwear industry has been to some extent at the forefront of the general clothing market in acknowledging and requiring the need for ethical and ecological production.  Our customers are mostly young and very aware that our Planet needs all of the help it can get.

AWDis WRAP certification is verified by the biggest independent test houses in the world that depend upon their existence by having impeccable reputations of the highest integrity. They ensure that our production comes from Lawful, Ethical and Humane Manufacturing Sources and this applies right back through the supply chain to include Environmentally Sound cotton production.

New colour developments

Early indications were so good that even before the first quarter sales were finalised, plans were made to fill in gaps in the colour offering. Six new colours were commissioned and delivered in time for 1st July launch; once again they have been very well received in early sales.

Kid's sizes

The major mid season launch has been kid's sizes in fifteen kid friendly colours in response to customer feedback. Phenomenally well received it again makes the garment decorators life so easy because the same quality and stockholding is available in sizes from age 5/6 up to 12/13 in kids and from small to extra large in adults plus three classic colours in xxl.

Where to next?

AWDis is proving to be such a great vehicle for hoodies it is bound to develop.  Just Hoods fans have voted with their orders so far and any feedback is much appreciated in helping to plan the next moves.

100% CERTIFIED

ONE GREAT SYLE NOW 36 GREAT COLOURS

Only available from;
Pencarrie; 0800 252 248
Ralawise; 0800 212 180
Prestige Leisure; 0800 652 1234
Ralawise Ireland; 1 800 599 599

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