"Although people are becoming more aware there is still confusion about ethical clothing and the reasons why it is important," said a spokesman. "So as well as showing details of all Saf products, colours and sizes, there is information on the background of Saf clothing and how it makes a difference to the environment and the people that produce Saf products.

"Farmers from their village in Gujarat who produce the organic cotton explain in their own words how changing to organic cotton farming has impacted on their lives."

Trade customers can link to the website for free simply by adding a link from their own website. The site can be found at http://www.organic-cotton-clothing.com/.

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