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BELLA / Alo
Menswear gets sporty
Published:  27 June, 2008

Over the past couple of years there has been move in menswear towards more sport inspired designs with functional fabric treatments which can be worn for all occasions, says Bella. Consumers are now looking for easy care products with great durability for their busy lifestyle, it says.

"As the retail market opens up for these products and people's lives continue to get busier, active apparel really starts to make sense," says the company. "We have created Alo to address the growing demand for comfortable active wear with technical treatments, great designs and applications ."

Web: http://www.alosport.com/  

Available through UKL, http://www.uklonline.co.uk/



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