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The BTC activewear portfolio of menswear has grown considerably again for 2008 across all areas but with biggest growth coming from workwear and uniforms, with particular emphasis on heavier weight materials and easy-care.
The polo lends itself to more variation in style and fabrics, and continues to grow in both popularity and sales. New for 2008 are a number of additions including the Regatta TRS123 Classic Polo with Coolweave Stretch, an outstanding value heavyweight shirt with 2% Lycra for added comfort, and two 65/35 Poly/Cotton shirts - the Jerzees 599M Ripple Collar and Cuff Polo Shirt, ideal for workwear as suitable for 60 degree domestic wash - and the popular Gildan 7480 Combed Ring Spun Pique Polo. The Stormtech GPX-2 Mojave Coolmax Sport Polo features 100% Dupont Coolmax fabric with extreme moisture management
Under an exclusive arrangement for the imprint market, BTC activewear represents PING, the high quality range of fashionable and technically advanced golfing polo shirts. Together they have developed a collection specifically aimed to capitalise on the growing popularity of the sport, using luxury fabrics and a wide range of performance features that are suitable for wearing both on and off the golf course: new additions to the popular range of quality polo shirts include the P01050 PING Club Stripe Polo.
The industry can't fail to notice the impact of Earth Positive's range of carbon-neutral garments launched earlier this year - organic and ethical clothing manufactured solely using green renewable sources. Within the range are men's heavyweight hoodies and zipped hoodies which tick all of the boxes when it comes to offering customers practical help with their Corporate Social Responsibility.
For 2008 BTC activewear has added Result to its stable of men's outerwear and claims that along with Regatta and Stormtech it now has probably the best selection of outerwear in the industry. Also a growing sector, outerwear is evolving with customers who are looking for quality jackets with technical features, says BTC activewear.
Workwear is another fast growing sector for BTC activewear with popular brands such as Dickies adding new garments for 2008 including the Delta range of jackets, trousers, coveralls and accessory pockets .
Tel: 0121 505 5177
Email: marketing@btcactivewear.co.uk
Web: http://www.btcactivewear.co.uk/
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