"Slimmer silhouettes are dominating the catwalks and have taken over from baggier styles," it says. "Epona has responded to customer demand by creating a more fitted look for its men's hoodie."

Although the men's classic black t-shirt continues to be a bestseller, the other noticeable change in menswear over the last year is that there has been much more interest in bright colours for men. Epona has created bespoke ranges of lipstick pink and kelly green hoodies plus limelight yellow and bright orange t-shirts. Other brights, including purple, mars red and azzuri blue, are regular fixtures in the range.

Traditionally women are seen to be more interested in purchasing Fairtrade products, but the growth of Epona's Fairtrade, in-conversion to organic cotton menswear seems to go against this pre-conception. Epona has found demand for bespoke products to be a growing part of the business, in particular men's polos and interest in corporate work wear.

Web: http://www.eponaclothing.com/

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