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Skinnifitmen says it is the only brand in the marketplace today that is designed specifically for men - and only men. "There aren't any women's products in the Skinnifitmen range, nor any superfluous extra-small sizes introduced to cater for the "female contingent". This is a men's brand and that's the way it's going to stay," it says.
It was introduced four years ago as a reaction to the demand for men's garments that reflected what was going on in the high street and in retail. Skinnifitmen has sought to provide a range of products that are modern in terms of look and modern in terms of fit, but that are also of fantastic quality and comfort.
Menswear product development brings with it a unique set of challenges when compared to womenswear, says the brand. "Whereas womenswear is full of ever-changing shapes and trends, it could be said that menswear doesn't really deviate that much from T-shirts and polos. It's at this stage that the importance of garment shape, fit and fabric come into play and it should be carefully noted that all polo shirts are definitely not the same."
Skinnifitmen's men's polo shirt is made from a stretch micropique and cut to offer a slimmer (though not skin tight) fit. The result, says the brand, is a much more modern, credible and comfortable polo shirt.
Skinnifitmen says style within the menswear sector is becoming much more important and, after a late start, the sector is catching up with womenswear in terms of how it fares versus high street commercial looks.
Comfort and fit cannot be underestimated - especially in this marketplace, it says, where corporate and promotional clothing can be worn for long periods. With this in mind, Skinnifitmen's core T-shirt, the Modern Essential T is made from cotton rich fabric with 4% elastane for added stretch.
The high street T-shirt market has seen a growth in the number of lighterweight products, claims Skinnifitmen, either for wearing alone or for layering up. Skinnifitmen reflects this trend with its Fineweight menswear: modern T-shirt shapes made in a smooth and highly printable pure cotton fabric. "The shape of the V-neck T is totally on trend with what's happening within the menswear sector and would be perfect for printing or embroidering for clubs, bars and restaurants," it adds.
Web: http://www.skinnifit.com/
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