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Ralawise
Keeping customers informed about organics and Fairtrade
Published:  27 June, 2008

In recent years consumers have become more conscious of the products they buy and want to know they can trust the businesses that produce them. Ralawise is noticing an increased demand for Organic and Fairtrade products, and offers brands such as Okarma and Wombat who provide organic and Fairtrade products for this niche market.

With so many terms for environmental and ethical practices, it can be a confusing area for customers to move into. Ralawise has gone to extra lengths this year to provide customers with information on the organic and Fairtrade ranges, with two inserts in the directory with more information on what brands like Okarma and Wombat can offer.

Okarma's line of garments is designed to meet the ever growing demand for high quality, responsibly produced garments, with stringent ethical and environmental controls.

New for 2008, is the OK031 Organic drop shoulder hoodie. Made from 100% certified organic cotton, customers can rest assured that every process along the way has been monitored to ensure ethical practice. Okarma ensures its products are free from genetically modified substances, and also uses bio-degradable packaging to minimise the impact on the environment once sold.

After the Prime Minister's recent comments on reducing the nation's plastic bag consumption, Okarma's OK070 Organic shopper tote makes an ideal choice for decorators to enter this huge potential market. With a capacity to hold 10 litres, the natural colour bag is perfect for printing or embroidery and is a great option for a totally organic and reusable solution.

Whilst reducing the effects on the environment is important, there is also a need to be socially responsible. Wombat has recognised this and now 13 of its products are made from 100% Fairtrade certified cotton. The Wombat Fairtrade range includes the WB158 Girls Noosa Vest, available from Ralawise in two different colourways. The cotton garment is double layered, making it reversible with twisted shoulders offering superb attention to detail. The WB310 Hervey Hoodie is another Fairtrade garment from Wombat at Ralawise, with a vintage styling and super soft wash. This placket hoodie has a concealed button fastening and contrast zigzag stitching.

Fairtrade guarantees a better deal for disadvantaged cotton farmers. By using Fairtrade cotton, Wombat is providing farmers with stable prices which cover their production costs and also provides a premium which can be invested in projects enhancing social, economic and environmental development.

Web: http://www.ralawise.com/;

Tel: 0800 212180

Email: sales@ralawise.com.







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