Nathan Newbury, head of technical, explained: "The new MagiCut 6.0 Professional design software is a combination of popular design features, product templates, artwork galleries and our existing MagiCut software all rolled into one."

He added: "One of many advantages is the ease of use and intuitive functions. Many users struggle to master established software, quickly leading to frustration. But the new MagiCut software will enable users to develop their business quicker, benefiting in both the short and long term."

As recent winners of the Printwear & Promotion Excellence Award for Technical Innovation 2008 TheMagicTouch continues to develop and improve new and exciting image transfer applications for the future.

Although the image transfer process is still predominantly associated with T-shirts and promotional garments, said the company, it has several new products available, which it claims have equal marketing potential.

These include the wooden wine/champagne gift boxes for full colour decoration and personalization; new cork-backed coasters and placemats; and new Nylon Flex and Fashion Flex products within the MagiCut range of materials that can be applied using a normal heat press.

TheMagicTouch offers sales and marketing support with a comprehensive range of image transfer solutions including all aspects of toner transfer, sublimation, consumables, heat press equipment, plotters/cutters with the relevant stocks of printable items.

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