"Our new product development team invested a huge amount of time and effort in designing the original cotton/elastane Lady-Fit range to meet the market's needs. With the garments' sales performance stronger now than ever before, it is clear that the team's product development was spot on," says Alison Woodvine, Fruit of the Loom's European Brand Manager. She adds: "It is tempting when designing ladieswear to follow the latest fashions, but this means that the garments can date very quickly. For many Fruit of the Loom customers product continuity is vital to securing repeat business and that's one of the areas where the Lady-Fit styles excel - they really are classic designs that have stood the test of time, as the sales figures show."

The current range comprises of four T-shirts - the Lady-Fit Crew Neck T, Long Sleeve Crew Neck T, V-Neck T and Sleeveless T - plus the Lady-Fit Polo.

The T-shirts are made from a heavyweight 95% cotton/5% elastane blend, (220/230 gm/m2), which offers soft feel and built in stretch, for comfort and longer lasting shape retention. The garments have gently shaped side seams for a feminine fit, and contemporary self-fabric binding to the neck. They are offered in 14, 6, 11 and 5 colours, respectively, with Red added to the V-Neck T, and Orange and Classic Olive introduced to the Crew Neck T in 2008.

The Lady-Fit Polo offers Fruit of the Loom customers an elegant women's polo that matches similar retail designs in terms of styling, fabric and finishing details, but is offered at a great value promotional price. Made from 97% cotton/3% elastane pique fabric, (210/220 gm/m2), it has shaped side seams and side vents, together with a two-button narrow placket featuring self-colour buttons, (with sewn-in spare). The Lady-Fit Polo is available in a choice of eight colours, and, like the cotton/elastane T-shirts, is now available in sizes XS-XXL, (equivalent to women's dress sizes, 8 - 18).

The Fruit of the Loom Lady-Fit collection also includes the Strap T and Rib Polo in 100% cotton 1 x1 rib, Valueweight T, in 100% cotton jersey, a range of Sweat styles, in 75% cotton/25% polyester, the Micro Jacket, in 100% polyester microfleece, and, new for 2008, the Lady-Fit 65/35 Polo, in 65% polyester/355 cotton.

For full details, visit the company's European website: http://www.fruitoftheloom.eu/, or contact Customer Services: 01952 682900 or Email: cust_enquiry@ftlte.fruit.com

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