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Are you looking to supply an item that not only has a strong potential for corporate branding, but is very likely to be used afterwards by the recipient? Dan Raywood discovered a solution at Booth Brothers.
Therefore there is one accessory that could prove to be the saving grace - the umbrella. Although it may not be first on the agenda when it comes to the arrangements of the golf day, there is no doubt that it is a worthwhile exercise in providing the 'brolly'.
Still why limit the opportunity, why not take the advantage to provide an umbrella that is decorated with a corporate logo or branding? This is where South Yorkshire-based specialists Booth Brothers enter the equation, as not only is the company capable of producing a fully bespoke solution, but to a variety of styles to meet your requirements.
The company has been producing and supplying umbrellas for 17 years, and Booth Brothers' Sales Director Ashley Abrahamson said, 'We've really changed the face of umbrellas in the UK. People will say if they want quality, they come to Booth Brothers.'
The company divides its manufacturing between its UK facility and the Far East, with both facilities producing around 200,000 umbrellas a year. The company also has its own print shop for the full-scale production of umbrellas, and orders can be turned around within three weeks from the UK and six weeks from the Far East facility.
Developments have been made on the colouring of Booth Brothers' umbrellas, for obvious reasons the fabric needs to be colourfast and waterproof so it is not leant to embroidery.
Sublimation has been the biggest move forward, with digital sublimation being taken on board around four years and sublimation screen printing since 1994.
The problem with umbrella printing in terms of design was that there has always been limits to what could be achieved and there was also issues with colour matching fabric for small quantities, as often Pantone matching was not possible due to the fabric only being produced for stock in certain shades.
For a large customer with a strong corporate brand, this posed a problem - until the feasibility of sublimation printing on to a white fabric was realised. Thus umbrellas could not only be decorated and colour-matched to the precise specification of the customer, but multiple colour decoration could also be achieved.
There is also no limit to the amount of ink that can be printed on an umbrella using sublimation, a problem that had occurred with screen printing.
Booth Brothers also offer a range of handle and frame options, proving that a quality choice can make the difference in a corporate gift. The company has developed the carbon steel rib frame that can be turned inside out without damaging the umbrella or joints at all.
This is a vast improvement on the steel alloy rib that is commonly used in umbrellas, and as a result of its lightweight nature could be broken in high winds.
Another frame option is the recently-developed Pro-Brella FG fibreglass frame which is lighter than the carbon steel rib frame, but still has plenty of durability when facing the elements.
The company can provide umbrellas to your specification in all colours and in a variety of shapes. If your needs are for larger options, then Booth Brothers can also supply garden umbrellas, contact the company for further information.
It is well worth making the effort to supply a quality made umbrella to your customers at a corporate event, if it were to be easily damaged on the day then a poor image is left. Plus, the feasibility of after-use by recipients is very high, which is the dream of the corporate supplier.
For further information contact Booth Brothers on 01226 372700, fax 01226 370224, Email: sales@booth-brothers.co.uk. Visit the websites at www.logoumbrellas or www.booth-brothers.co.uk.
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