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Russell Europe
Offering "a littl bit more"
Published:  04 June, 2008

Russell Europe aims to offer ‘a little bit more' with its womenswear - more detail, more feminine, more relaxed etc. With this in mind its new range of TENCEL® blouses within Russell Collection ‘offer more' in many ways.

They offer more Style: a corporate blouse that offers both a long sleeved and a 3/4 sleeve version and a more casual, fitted blouse available in 3/4 and capped sleeve versions. The contemporary colour palette includes four new colours - Bright Pink, Bright Sky, Chocolate and Navy. They also offer more Detail: such as long edged collars, matt sheen and silver pearl buttons, turn back double cuffs on the corporate style with option for cuff links, square ended deep cuffs with side splits on the 3/4 sleeved fitted shirt and contrasting satin ribbon along neck seam on both styles.

They are also more Environmentally Friendly - TENCEL is a completely natural fibre, made from the wood pulp of Eucalyptus trees, which is as strong as polyester, yet as soft as silk. With its superior soft and smooth hand-feel and elegant flowing drape, TENCEL is sure to be a welcome addition to any corporate wear collection, says Russell Europe. 

For the first time a Russell collection shirt has been designed solely for ladies - the new 3/4 Sleeve Stretch Shirt Zip Top. Based on the bestselling 946F Ladies' Easy Care Fitted Shirt, this new addition to the range offers ladies a real alternative to the standard button-front shirt. "With a concealed side zip fastening, tailored shaping and deep v-neck with a fashionable long-edged collar, this shirt further demonstrates our attention to style and detail," says the company.

The phrase "a little bit more" extends to Russell's casualwear brand, Jerzees Colours. "We've studied the female form (not too tough a challenge for our male designer!) and worked to understand what really works for women," it says. "The result of this has been the creation of Favourites - a collection of our absolute fashion staples. This year we've added some new favourites, which really demonstrate our 3F (fabric, fit and features) philosophy."

Favourites have been built to fit, with longer body lengths and shapes that really work, says Russell. "Add to that gorgeous fabrics and a range of great colours - including new Teal, which is a real must-have shade this year - and we're starting to talk about something different.

"A flagbearer for this concept is the 115F Boyfriend Tee. Its longer length and carefully designed shape means that it doesn't flatter to deceive - it looks great on. It's passed the ‘Office Test' - all the ladies at Russell Europe are clamouring to get their hands on them!"

Web: http://www.jerzeescolours.co.uk/ and: http://www.russellcollection.co.uk/

Email: info@russselleurope.com







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