These new initiatives are designed to support market changes and address the needs of businesses across the supply chain, ultimately enabling prism members to increase business competitiveness, productivity, profitability and performance.

prism has extended its membership to include all suppliers within the digital, screen and pad printing markets throughout England, Wales, Scotland and Ireland.

Speaking at the launch, John Keith, prism business manager, said: "While our industry is among one of the most exciting and innovative in the world, UK business challenges such as overcapacity and response to environmental concerns are seriously impacting their profitability and future success.

"To address this, prism is today unveiling its new membership package, delivering the tools and knowledge to meet these challenges head-on and enable sustained competitiveness and growth."

The association will undertake several initiatives during 2008, giving seminars, attending events and exhibitions and holding its own summit and forum looking at value added solutions and green issues.

HP has committed to becoming the association's sole Digital Technology Partner, supporting prism's presence at the show, as well as the forthcoming prism Summit and Forum.

Association member, Graphique Media Solutions, said it was looking forward to benefitting from the new initiatives. Allan Hall, business development manager, said: "The services offered by the DSPA, as it was previously known, have been of great assistance to our business. With the launch of prism, we expect to see the additional member benefits positively impact our bottom-line."

The association is part of FESPA, which enables it to provide prism member access to a host of global resources, including events, market reports, project funding, best practice, knowledge and training. prism has also devised a host of other member activity and support, designed to further tackle industry issues.

"As the voice of the industry, prism is well placed to promote the breadth of opportunities available to print buyers and end users," said Keith. "It aims to do this through highlighting the creativity and unique opportunities provided by 'specialist imaging' technology and services - which produce a host of end user applications including, POS, graphics, industrial, garment and textiles."

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