The BPMA Academy Certificate is the first promotional merchandise qualification of its kind, claimed the BPMA. It has been designed to help address the industry's need for staff to have a sound knowledge and understanding of all aspects of the market.

It will benefit both staff new to the industry, anyone who has recently set up a business within or connected to the industry and recent graduates of associated industry disciplines looking to pursue a career in the promotional merchandise arena, said the Association.

Academy teaching will be conducted through distance learning courses where candidates will study via a log in and password protected online study tool. This will also be complemented by a compulsory introductory workshop and onsite factory visits organised by the BPMA through regional ‘centres of excellence'.

Candidates are expected to study for the qualification at their own pace, completing the course within three to five months. Assessments will be made via a comprehensive multiple choice final exam.

The Institute of Sales and Marketing Management (ISMM) officially introduced and endorsed the sales module of the certificate at the Promotional Marketing Exhibition, where ISMM CEO, Tim Joiner, addressed and briefed audiences.

Gordon Glenister, BPMA director general, said: "The industry has long needed a training academy that provides a qualification dedicated specifically to our industry sector.

The BPMA Academy will deliver just that. The Academy certification will not only help inject best practice and key skills among the new entrants to our vibrant industry but will also help fine tune our more experienced people." 

For further information log onto http://www.bpma.co.uk/

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