Reynolds, who started his role with the company at the beginning of April, will be charged with developing the Blue Max and Stag brands and maximising sales potential. He will be heading up and co-ordinating a team of seven agents across the UK.

Reynolds brings to the group 23 years of experience in the schoolwear industry and most recently held the position of Northern Account Manager at Trutex.

He said: "This is the type of company I was looking to work with - a successful, family-run business with integrity, a reputation for great service and an impressive portfolio of clothing to work with. I'm really looking forward to getting stuck in and being part of the team."

Reynolds will continue to be based in his home town of Warrington which he describes as the perfect geographical location to be based for his role, being right in the middle of the country and at the heart of the motorway network. He will spend time at the Head office in Trowbridge, as and when required.

Welcoming their new recruit, Mary and David Fawcus, founders and owners of Blue Max Stag, said: "He is a man who has developed a well-deserved reputation as one of the most effective operators in the business and already knows our customer base well.We are delighted to have him on board and are sure that he will start adding value to the business as soon as arrives."

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