Under this approach the garments are styled in terms of their shape and styling to suit the different gender characteristics. The DUO range is offered in 27 different styles (54 models) across all B&C's product-lines: T-shirts, polos, shirts, sweatshirts, fleeces and jackets.

"Because B&C always offers a bit extra we decided to extend the DUO concept to our entry-level products, and to offer them at the same price," said the company.

"We realise that male/female differentiation is a real advantage in a marketing promotion, special event or gift - that's why we want to offer the best to each brand, to suit any situation and any budget."

Following this change, B&C 's Women only is the same price as B&C Exact 150; B&C Safran Pure/women is at the B&C Safran price; the new B&C Set In/women and B&C Sirocco /women are at the same price as B&C Set In and B&C Sirocco; and B&C Real/Women is offered at the price of B&C Real/men. For full details go to: www.bccollection.eu/duoconcpet B&C has also introduced three new fabrics onto the promotional clothing market: Slub Yarn Single Jersey, cotton 2X2 Rib, and metallic 2X2 Rib - all of which are inspired by the latest fashion trends.

Typically only offered by retail brands, B&C says it is making the Single Jersey Slub Yarn available to the promotional market with an affordable price and the best printing quality. The Single Jersey Slub line will give five colours and two fits: Too Chic and Vintage Chic.

"Single jersey 100% cotton with Slub Yarn has printing properties that are as good as 100% single jersey ring-spun cotton," said B&C. "The slub yarn also produces an extremely modern visual effect, thanks to its irregular diameter. Unwashed, the fabric creates a vintage look for a truly up to date garment."

In the cotton 2x2 Rib the width of the hollow between each rib is equal to the width of the rib itself, resulting in a very regular fabric, says B&C. "It is extendable in width as a diagonal, making it possible to produce cuts close to the body while giving complete freedom of movement."

The 2x2 Rib Metallic is the metallic version, with shine and stretch, allowing B&C to create designs for evening wear.

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