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Websites have the white idea...
Published:  01 May, 2008

Henbury, Skinnifit and Finden+Hales have introduced what they call ‘white sites' - websites with no information other than on the products themselves - to help garment decorators market their products.

Garment decorators or trade customers can link these ‘white sites' to their own site, free of charge, via a hyperlink which is easy to set up and incredibly easy to use, say the companies.

"Websites are becoming a more and more popular method of showing the breadth of products available to customers," said the companies.

"They are a quick and easy way of seeing a product offer, the range of colours and/or sizes and can save both time and money when compared to the sending out of brochures.

"Almost every brand has a website with their latest images. It's a fantastic means of helping convey the brand identity and so aid the end customer in making that vital purchasing decision."

They add: "We recognise the importance of having an up-todate and relevant website for the trade.

"We also understand that this is an effective method of giving the trade a direct line in terms of brochure request, information about exhibitions, distributor details, product updates and general company information.

"However, this often means that garment decorators can't use these sites to show to customers as the information which is useful to the decorator is not necessarily applicable to the customer - which is why we've introduced the white sites."

For further information on the websites contact: Henbury: enquiries@henbury.com; Skinnifit: enquiries@skinnifit.com; FindenandHales: enquiries@findenandhales.com.







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