Senator has been among the best names in the promotional accessory industry for many years, and along with its sister brand rou bill, is one of the best known brands in the pen market.

Therefore it comes as no surprise that the brands, who launched a number of new styles throughout 2004, has extended the ranges further for both Senator pens and rou bill.

This year the trend for translucent barrels continues with one addition to the already popular Challenger Family; the Challenger Soft Clear. The Challenger Soft Clear, with eye-catching ergonomic soft-grip section and sensuous curved-clip is available in seven translucent barrel colours including yellow, orange, red, green, turquoise, blue and purple.

With a large branding area, the Challenger Soft Clear will carry your campaign to your target audience with cost-effective style.

The New Spring family has two fresh variations - the glossy New Spring Clear and the contemporary New Spring Chrome. The New Spring Clear is available in a rainbow of translucent colours including blue, red, purple and green. The highlight of the family, however, is the New Spring Chrome.

Complete with shiny chrome barrel and nickel-plated metal clip for that hi-tech, high-quality look, the New Spring Chrome is available in a choice of colours including black, anthracite, dark blue and deep red making it a trendy addition to the desktop (and, indeed, the inside pocket!).

The sophisticated Soft Star, complete with chromium-plated fittings, fulfils all the requirements of a stylish writing instrument. A retractable ball-pen with super large capacity refill and soft grip section for comfort ensures the Soft Star and the cool Soft Star Alu (available in black, metallic blue or gun-metal grey) will be a sure-fire hit in offices across the country.

A variety of printing techniques including laser engraving, a 360° wrap-around service and chemo-printing are available for these Senator products.

Not to be outdone, Senator Pens' sister company, rou bill, has added two brand new collections and some line extensions to its 2005 Pen Shop offering.

Inspiration for design comes from all around the globe and the perfect example of this is the unique Ad Fire range. Based on the architecture of the Guggenheim in Bilbao, these retractable ball pens form part of the existing Promo Family and are available in three varieties : Basic, Metallic and Frosty.

The new Ad Fire comes with a white barrel and a choice of nine colours for the grip, push-button cap and clip. It is also available in a range of contrasting colours to match corporate branding.

The Ad Fire Frosty in a 'frosted' transparent finish is available in seven brilliant colours, as well as a clear option, whilst the Ad Fire Metallic comes with a silver barrel and choice of six co-ordinating colours for the grip section, push-button cap and clip.

The current Evoxx family is already proving popular, but this year, rou bill has added the contemporary Evoxx Light. A retractable ballpoint pen with opaque inner shaft and transparent barrel, the Evoxx Light is complimented with a frosty clip, push button and grip area. It is available in eight barrel colours including silver, black and white with contrasting shades for the clip, grip zone and push-button.

Two further varieties have been added to the Promo Family in the form of the Geomex Style and the Geomex Metallic. The Geomex Style is a retractable ballpoint in a combination of opaque and transparent plastic, available in five colour options including red, yellow, green, dark blue and black.

The Geomex Metallic, on the other hand, has a silver metallic-look plastic barrel and can be accessorised with coloured grip sections and clip rings. Both pens feature a clear point with perfectly integrated two-part opaque soft-grip zone and attractive frosted curved clip.

Following the successful trial last year of a selection of products from the Mug Shop collection, rou bill has made the full range available for 2005. Glass mugs were undoubtedly the top sellers in 2004, closely followed by the innovative Mug at Work Collection, featuring saucers that double as lids, or have digestive-sized extensions, and built in stirrers.

For further information contact Senator on 01279 630700 or visit www.senator-promotion.com.

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