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PENCARRIE
Golfwear from specialist premium brands
Published:  01 May, 2008

PenCarrie's customer services manager, Andrea Charteris, stresses a key fact about the golfwear market. "This is a sector where it is essential to offer premium quality, specially designed clothing from recognised brands," she says. PenCarrie stocks four such brands, namely Ashworth, Glenmuir, Callaway Golf and adidas. Charteris continues: "Their branding adds significantly to the value of the end product, whether this is to be sold in club pro shops, or to be given away as a prestigious gift or prize at corporate and charity golf events."

Ashworth, Glenmuir and Callaway Golf have all introduced a number of new garments for 2008. Amongst the five new styles from Ashworth are two tops for ladies, introduced in direct response to the demand for performance-enhancing golfwear that is feminine too. Accordingly, Ashworth's new AW12 Ladies Classic Solid Pique Polo Shirt has a tailored fit and an open neck with two pearlised button placket. It comes in four colours including romance pink. The second newcomer, Ashworth's AW14 Ladies Performance Zip Raglan Polo Shirt is made from a performance wicking fabric that also has stretch for a flattering fit as well as comfort in play; the cut adds to the shapeliness too. For men, Ashworth offers a number of performance garments, including the new AW35 Nano-Tex Doeskin Long Sleeve V Neck Windshirt, a raglan style top whose crossover rib neck has a contrast stripe. The special Nano-Tex fabric wicks away moisture and is wind, water, stain and static resistant.

One of the six new styles from Glenmuir, the GM55 Inverurie Lightweight Waterproof Jacket, also benefits from the use of high performance fabrics. The polyester microfibre outer has a waterproof laminated membrane and a polyester micro-mesh lining. As Charteris emphasises: "This is a top-of-therange jacket that sells for a premium in pro shops, particularly when embellished with the club's insignia." She highlights a number of special features, including the chest ventilation flaps which are dual purpose: they keep players cool; and give access for embroidery.

PenCarrie also stocks four new styles from Callaway Golf, whose new Gelanots performance fabric makes its debut. Gelanots fabric is ultra-light and ultra-breathable as well as being fully waterproof and windproof. It is being used for the new CW51 Callaway X Series Gelanots Waterproof Jacket and the CW52 Callaway X Series Gelanots Waterproof Trousers (sold separately). "The jacket and trousers, particularly when supplied together, present the perfect opportunity for add-on sales of Callaway polo shirts," comments Charteris. She cites the CW14 Callaway X Series Performance Stretch Pique Polo Shirt and the new CW15 Callaway Big Bertha Stretch Pique Polo Shirt as two of several options.

Concluding her swift overview of PenCarrie's extensive golfwear collection, Charteris flags up the adidas range, saying: "People feel comfortable with the adidas name because of its general sportswear background." PenCarrie stocks 12 adidas golfwear items, including a number of accessories which are also good for ‘add-on' sales to any golfwear order. These include the AD70 Performance 6 Panel Cap and the AD82 Maxfli Noodle Golf Balls.

Tel: 0800 252248

Email: sales@pencarrie.com

Web: http://www.pencarrie.com/







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