Not so seriously, however, that the firm wasn't prepared to look at the lighter side of product testing, which has resulted in the production of an hilarious new microsite.

Recognising the need for tough, hard-wearing polos that can be worn by men and women, and which can last and last - Jerzees put its team of 'experts' to work, testing their polos in the most extreme conditions. Using a series of wacky experiments, the experts prove that Jerzees polos are second-to-none!

The site can be viewed now at www.jerzees-eu.com/triedandtested. Clips have been shot of every experiment - available to view now are 'The Babe' and 'The Pump.' More clips will follow in the weeks to come, so make sure you check in again!

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