The company, which has recently set up a new manufacturing plant in Morocco, says the website incorporates new functional features and reflects the ‘Road To Morocco' theme.

The website features a new ‘Search by Colour' function for customers looking for specific shades. Clicking on a product reveals the relevant product specifications and the option to find a supplier in Europe. A search bar has also been added to allow viewers to see specific ranges. The new ‘Show me how it works' guide helps visitors to further understand the website.

The new E Catalogue is an online, ‘page turning' version of Fruit of the Loom's new 116-page catalogue. "T-Shirts aren't the only ‘green' things we make!" said Alison Woodvine, European Brand Manager. "Our virtual brochure uses 100% less paper than a printed one!"

Further improvements to the European website will be introduced throughout 2008, including an extended Marketing Support Section and an online Fruit Of The loom Environmental Charter.

For more details go to: http://www.fruitoftheloom.eu/

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