Graeme brings with him a wealth of experience from within the industry and his previous position was as UK Sales Director for Russell Corporation. Graeme said of his appointment, 'I am delighted to be joining New Wave and am looking forward to further establishing the already existing brands here in the UK.'

New Wave Sportswear Ltd is a trade only supplier of clothing and accessories to the promo and corporate market place and is part of New Wave Group AB. For further information please contact New Wave Sportswear Ltd on 01895 613933 or visit the website at www.newwavesportswear.co.uk.

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