"Having introduced Stedman to our range this year, we had four brands to exhibit and more choice to offer our visitors. All three days were very busy and we were pleased to meet many newcomers at the stand, as well as our regular customers. We were delighted to hear positive feedback from our clients that they have found our depth of stock and late order deadline to be helpful in the running of their businesses, also that they have found the service of our staff to be very good. It seems that our objectives to offer great service with on time delivery have been achieved."

Absolute Apparel now offers Stedman alongside its own Absolute Apparel brand, Fruit of the Loom and Gildan, with each brand having its own unique quality. Stedman is renowned for its soft, ring-spun cotton and the comfort of its garments. Gildan and Fruit of the Loom are both well-established popular brands with a wide choice of colours across the ranges. Absolute Apparel's own brand offers a wide range of high quality styles at an attractive price point.

Absolute Apparel is a relative newcomer to the leisurewear industry, having been founded in October 2005, and the company is going from strength to strength, says Jheinga. The company's philosophy, which has proved successful with buyers from a broad spectrum of industry, is based on pre-selection of garments and offering excellent service. "The four complementary brands create a tight punchy range that can be seen in our catalogue and on our website, offering all the choice that our customers are seeking without duplication," said Jheinga. "I am pleased to say that this seems to be giving us a competitive edge and I am very pleased that we attended this year's show once again."

Tel: 0800 408 5511

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