Launched only in January, AWDis said sales have exceeded all expectations thanks to "innovative marketing and extensive stockholding across all thirty colours, making it the UK's largest range".

"The bright, attractive stand attracted huge numbers of visitors and the AWDis Jelly Beans proved to be one of the most popular promotional items at the show, offering a tasty alternative lunch and for one lucky visitor a bumper prize of Jelly Beans!" it said.

The show enabled the company to gather valuable customer information to aid in future developments, and six new colours plus the launch of the kids' sizes were previewed. These will be available from stock in mid summer from Pencarrie, Prestige Leisure, Ralawise and Ralawise Ireland.

The whole collection can be viewed at: http://www.justhoods.co.uk/

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