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PenCarrie stocks the full Larkwood range of baby and toddler wear. David Abrahams, marketing manager for PenCarrie, says: "The Larkwood range, which caters for tinies aged 0-36 months, offers every style that any nursery could want. The range is also perfect for on-pack competitions and loyalty-building giveaways in the highly competitive babycare market."
Larkwood has introduced three new styles for 2008: LW02T Baby/Toddler Hooded Sweatshirt; LW24T Toddlers Painting Smock; and LW90T Baby Cap. This brings the total number of Larkwood designs to eight. In addition to the new styles, Larkwood already offers a Baby/Toddler T-Shirt (LW20T); a Baby/Toddler Zip Neck Micro Fleece (LW30T); a Baby/Toddler Polo Shirt (LW40T); a Baby Sleepsuit (LW50T); and a Bib (LW22T).
Abrahams believes that the popularity of the Larkwood range is understandable, saying: "Fabrics are soft; the stitching is tough; and colours are what you would traditionally expect: pastels and white, plus navy or red which are the two colours most selected by nursery schools."
He goes on to highlight that Larkwood baby and toddler wear has that all-important mix of traditional and contemporary appeal, saying: "The introduction of the LW02T Baby/Toddler Hooded Sweatshirt reflects the current huge popularity of hooded sweatshirts for adults. The new LW90T Baby Cap is another adult-fashion oriented design that's cute too. Essentially, Larkwood is a brand that has its finger on the pulse of the baby/toddler wear market. All Larkwood styles sell well."
A number of other designs from other brands which are also perfect for the baby and toddler market are stocked by PenCarrie. Towel City offers a charming Babies Hooded Towel (TC36), which has exceptional softness and absorbency qualities. Comments Abrahams: "This is perfect for on-pack promotions, for example, by a non-bio laundry detergent manufacturer."
Prominent promotional clothing brands such as Fruit of the Loom and Jerzees also cater for the tinies. Fruit of the Loom's SS6B Kids Value T-Shirt comes in sizes to fit one-year olds upwards.
Jerzees Schoolgear also provides a number of styles in sizes to fit one-year olds upwards, including the ZT180B Kids T-Shirt; the 539B Kids Pique Polo; and the 762B Kids Raglan Sweatshirt.
Tel: 0800 252248
Email: sales@pencarrie.com
Web: http://www.pencarrie.com/
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