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Marketing masterclass
Published:  28 February, 2008

Fruit of the Loom has developed a comprehensive marketing package, based on the theme of a road trip to its new manufacturing plant in Morocco, to help customers promote its products in 2008.

The Road To Morocco 2008 is Fruit of the Loom's latest product catalogue, and the accompanying Colour Guide includes real fabric swatches, providing an accurate reference to the entire Fruit of the Loom colour palette for 2008.

Four A-1 sized posters illustrating different garment ranges - children's, lady-fit, men's and work shirts - are also included. The posters fit together as a set, but can be used separately. There are also Swing Tickets that can be attached to sample products on display in the showroom or used for customer sales presentations.

The marketing package also features a 2008 wallplanner, window stickers and a new postcard mailer, containing photographs and key details of all the new products.

All items are available from Fruit of the Loom wholesalers. Alternatively, email the Fruit of the Loom marketing team at: marketing.imprint@ftlte.fruit.com.







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