Frank Jheinga of Absolute Apparel said: "The selection we are presenting this year for children and youths fulfills all the requirements that our decorators' customers are looking for; quality value for money, easy care and choice. Schools, and parents, are looking for garments which will retain their shapes and colours despite the repeated washing that children's wear demands."

New for 2008 is the Youth's Comfort T-Shirt (ST2120) from Stedman which is constructed from tubular, 100% ring spun cotton. This t-shirt is designed for comfort and is available in nine colours and five sizes. The Youth's American Heavy T-Shirt (F61001) is also new this season, available at a competitive price point. The crew neck styling is a favourite with boys and girls and the nine vibrant colours include Poppy Orange and Kelly Green. Other items in the range include t-shirts, hoods and sweats, also an outdoor fleece and a college jacket.

The Absolute Apparel range has both youths' polo shirts and sweats that are designed with resilience in mind, and are therefore constructed in hardwearing polycotton. Colours and fabrics are matched to the adult styles allowing maximum choice when orders call for wide size ranges.

Jheinga added: "It is our policy at Absolute Apparel to give our customers a range which includes everything that they are likely to want - and only that.We believe that offering too much choice can confuse, and that it is our role as wholesalers to make selections easier by rationalising the vast choice that the customer now faces. Offering distinctive brands and displaying each garment in a large clear format with full particulars in our catalogue, we make it easy to compare features and make a selection without having to trawl through hundreds of garments which appear at first glance to be very similar."

For your free catalogue, including schoolwear, call Absolute Apparel on 0800 408 5511 or email sales@absoluteapparel.co.uk

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