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BEEZER
Adaptation to suit the trends
Published:  28 February, 2008

It is crucial in today's schoolwear market to be able to adapt existing garments to suit current trends, says Beezer.

Its Polo Shirt, for example, is a firm favourite and available in a wide range of colours and sizes, the most popular being the single colour version from its stock range. However, due to a growing demand for a more ‘individual' look, the company offers further variations from its Specials range of garments. The Contrast Polo, for instance, features a contrast collar placket and sleeve trim, while the Tipped Polo includes tipping on the collar and sleeve, in various colourways and stripe widths.

The Beezer Cardigan and Beezer V-Neck Sweatshirt are also long-standing favourites within the schoolwear sector, and are available from stock. The Cardigan features two pockets and a buttoned front, while the V-Neck Sweatshirt features a mitred V and a seam-covered waistband. Both garments have a brushed fleece finish inside, and come in sizes 22" - XXXL.

Another favourite with the schools, says Beezer, is the Raglan Sweatshirt, available in 22" - XXXXL, which, due to increased demand is now available in purple from Beezer's stock range.

Beezer says it has noticed an increased demand for custom garments that give a unique identity within the schoolwear sector. Its garments can be mixed and matched to suit a specific look - either adapted from standard Beezer designs, or developed as an entirely new product.

"This gives the print and embroidery industry the opportunity to use imagination and creativity to supply customers with exactly what is required," it says. "Cost effective solutions are discussed, whilst important, yet often ‘overlooked' considerations, such as minimum runs and re-ordering of garments requiring special knits and dyes, are resolved."

While being aware of the competition posed by the ‘big supermarket' factor, Beezer says it has remained confident in the knowledge that continuity of stock, quality of the product, colour uniformity and general back-up work in its favour. "It seems that price alone does not determine ongoing orders," it states.

Tel: 0116 261 9615

Web: http://www.beezerlondon.co.uk/







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