Jim Nicol, MD, explained: "The printers are simply the best for our process, offering speed, quality and real value for money. Using the latest toner technologies the transfer durability is outstanding on most textiles and fabrics, including 100% cotton. The printers can also be used for normal full colour plain paper printing, giving up to 20 colour copies per minute and are available for a few hundred pounds."

This year's Printwear & Promotion Exhibition will showcase the full range of printable products possible with the company's new WoW transfer paper, which enables full colour images/designs/logos to be printed onto almost any garment or fabric regardless of colour or composition, with no weeding or cutting involved.

Nicol added: "For the past six months we have conducted some real market research with existing clients, prominent screen printers, leading fashion and sportswear brands. The WoW product is exactly what the market needs and demands.

"Whilst many garment decorators are considering investing in the "Direct to garment" arena, the new WoW transfer process offers a low-cost alternative to test the market first."

TheMagicTouch is a finalist in the Technical Innovation category for the Printwear & Promotion Excellence Awards. For more information on its entry and how to vote, turn to page 68.

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