The Just Hoods hoodie features 30 colours, ranging from muted tones to darks and monochromes.

“No-one before had looked at the industry requirement for readily available stock in real depth across such a broad spectrum of shades,” said a spokesman.

“We felt there was a need for a solid basic style in as broad a colour spectrum as possible, at a real value price point. As hoodies continue to be one of the fastest growing sectors of the promotional clothing market there seems no better time.”

The brand has been positioned to be competitive without being cheap, and to have an urban, young and vibrant image.

“Just Hoods is pitched as a label engineering exercise. Lots of thought has gone into the branding and initial launch, much focused on the colour choices and a very funky label plus a neat brochure, leaflet, colour card and advertising package,” said the spokesman.

“In making a single product offer we feel that there has to be a point of difference and 30 colours is certainly that,” added the spokesman.

The 80% cotton/20% polyester 280gsm hoodie comes in sizes S-XL in all colours and up to XXL in Heather Grey, French Navy, and Black. It features a double fabric hood with self coloured cords; kangaroo pouch pocket; and ribbed cuff and hem, with twin needle stitching detail.

“Traditionally the hoodie has been aimed towards the teen and young adult market and undoubtedly has been most successful here as well as with fitness enthusiasts,” said the spokesman. “The cut of Just Hoods reflects this with its slimmer profile, while the colour choices cover every base from urban grunge to feminine pinks and sporty colours.”

The brand will be developed in its’ own right, rather than as part of a much larger variety of product offering.

“A single style is the whole point right now to make maximum impact; it’s never been done before,” added the spokesman.

“Robin Hood was wearing them 900 odd years ago, he wasn’t the first and there is no sign of their popularity waning.”

Just Hoods is available from the following distributors:

PenCarrie on 0800 252 248; Prestige Leisure UK on 0800 652 1234; Ralawise on 0800 212 180; and Ralawise Ireland on 1 800 599 599.

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