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‘Allo to performance range
Published:  17 January, 2008

Color Image Apparel, the parent company of the Bella brand has launched new brand Alo.

Alo stands for Air, Land, and Ocean, as the company explained: “Alo products prepare you for any element life brings. Each carefully designed piece was created to perform with you while promoting a life of style and well-being.

“The Alo products are functional for a long hike or an hour on the treadmill, but stylish enough to wear in your daily routine. The line features performance-driven fabrics, technical features and sportinspired design.”

The Alo line consists of 11high tech performance fabrics that have smart features. These include an antimicrobial treatment that prevents the increase of bacteria and helps keep the garment odour free; Coolfit drywicking capability that draws moisture away; and an anti-pilling treatment applied to the surface that leads to long lasting wear with minimal pilling.

Stretchflex technology also provides comfort, freedom of movement, lasting recovery and a great fit, while a water resistant treatment helps shed water on the outer surface of the garment to repel wind and light rain.

A few of the Alo styles are manufactured with Bamboo that has natural inherent properties that wick moisture and is naturally anti bacterial, hypo allergenic, and breathable with no added chemicals.

The Alo line consists of both men's and women's styles with a full range of products from performance t-shirts and shorts to technical runners’ jackets.

Alo will be distributed through six full line distributors in Europe. In the UK it will be distributed exclusively through UK Leisurewear.

Visit www.alosport.com or UK Leisurewear for more information.







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