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Hanes
Published:  17 January, 2008

"I am Hanes" says the cover of the Hanes 2008 catalogue, which comes with a brochure to summarise the unique 10 colours/20 styles concept.

With more over 100 onmodel shots on location, well-considered lay-outs and technical information carefully edited, it is inspiring and practical.

Mid-season styles
Hanes has introduced a ‘mid-season’ collection comprising: the Beefy Polo
Long Sleeve, the Polo Women Long Sleeve and the Deep V-Neck Long Sleeve T-shirt for women.

Beefy extras
The Beefy Polo Long Sleeve and the Beefy Sweat are the latest extension to the high-impact Beefy range.

The catalogue also previews the new Fit-T V-Neck. It guides from men's wear over women's wear to kid's wear and through T-shirts, polo shirts, sweats, shirts, pullovers and cardigans, shirts and blouses, socks and underwear. The last section is reserved for the kids’ collection with its Playwear (T-shirts, creepers and bibs) and the new Junior range.

10 matching colours for 20 styles
In the Hanes 2008 catalogue a 10/20 icon appears next to each product that is available in those 10 most wanted colours.

Efficient working tool
Every product name is accompanied by all the specifications needed: weight, available sizes and colours, fabric composition, reference, and number of products per box. Icons indicate whether the product has a slim or a comfort fit, and indicates that a style is available in (more than) 10 colours.

Web: www.hanes.com







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