Over 300 new products have been added for 2008; and three brands new to PenCarrie now feature: Regatta, Kariban Sport and AWDis. In all, 46 brands are represented, making this brochure one of the best resources in the industry, with customers able to consider their options and make informed decisions about which product to buy (which ultimately adds to customer satisfaction). Using the brochure is easy as the tabbed index takes you instantly to a product category. An alternative ‘by brand’ allproducts listing means it is equally easy to find a specific item of choice.

For the first time, end-user priced brochures have been introduced by PenCarrie, which give ‘at-a-glance’ guide prices to help customers when choosing. As previously, blank brochures (with no prices) are also available throughout the year. Front cover customisation and overprinting of brochures is easily arranged and this service is offered until 7 March 2008 (please email alice@pencarrie.com for full details).

Number of pages: 284
Number of lines: 1,300
Number of brands:46
Number of new products (and details of these): Over 300 new products (too many to detail!)
Is there a blank version that can be overprinted: Yes. Plus, for the first time, an ‘end-user priced’ version of the catalogue is another option available
Number of different cover versions: Six
Is there a theme to the photography: All clothing is shown being worn
What size is the brochure: 297 x 210 mm
What sections are there: Sweats; Rugby; Polos; T-Shirts; Activewear; Knitwear; Shirts;Workwear; Jackets; Fleece; Children; Caps and Bags (which includes promotional products such as the Mumbles teddy bear and soft toy collection; also pennants and flags)
Any new sections: No, but three new clothing brands are included for 2008 (Regatta, Kariban Sport and AWDis)
Layout – is it in brand order or product order: Product order
Navigation tools: Tabbed index (sections as listed above) Plus Contents Page outlining each section content and giving page numbers, plus Product Finder listing of all products, grouped by brand, with page nos
Any additional brochures for specific markets: Not for January 2008; however, alongside the new brochure which lists all products (new and continuing), there is a ‘New Products’ Guide, showing just the new products for 2008 as a separate, ‘at-a-glance’, full colour illustrated leaflet
Tel: 0800 252248
Email: sales@pencarrie.com
Web: www.pencarrie.com

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