It's easy to understand why the brand appeals to the more fashion and style aware customer – and the style of photography is completely in keeping with what's happening in retail too. There are no stilted, upright models, instead the reader can enjoy a much more real approach to the photography and portrayal of the styles. Skinnifit continues to stride forwards in the market and set the trend.

The photographic imagery is complimented by the use of a series of additional studio shots: where the colourways have been shot against a white background to enable the customer a wholly clear and perfect view of the garments themselves. All garment information including fabric information, weights and types is also included.

Number of Pages: 68
Number of lines: 63
Number of brands: 3: Skinnifit, Skinnifitmen and Skinni Minni
Number of new products (and details of these): 19 new products: 1 in Skinni
Minni, 7 in Skinnifitmen and 11 in Skinnifit:

• skinnifit: increase in the number of products within the popular fineweight range reflecting one of the strong trends in t-shirt wear for finer products, ideal for layering
• skinnifit: introduction of yoga/sports clothing in ultra stretchy, supremely comfortable and very special cotton-rich French terry
• skinnifit: first venture into the world of woven shirts with a contemporary, drawstring, dropped-waist, lightweight shirt for women
• new colour and product additions to the incredibly popular Modern Essential range of products
• extention to the Modern Stretch polo shirt range for both men and women both in terms of colour and also the addition of long sleeved version
• focus on colour additions to the men’s and women’s Hoodie range
• a new Girlie T with gathered sleeves in 100% cotton
• new washed polo for men with broader contemporary placket
• addition of new Hoodie in the Skinni Minni range

Is there a blank version that can be overprinted: No
Number of different cover versions, if any: Only one option
Is there a theme to the photography: "Modern, easy and wearable"
Brochure size: A little bit off A4 in size i.e. 270mm x 210mm
What sections are there:Womenswear, menswear, kidswear
Layout (brand or product order):Womens, mens and kids
Navigation tools: Contents at front and index at back of brochure (index orderered numerically by style no)
Contact: www.skinnifit.com