Along the way, you’ll meet every garment in the 2008 activewear collection, (72 in total), including four new styles – the Screen Stars Original Polo, Baseball Hooded Sweat, Lady-Fit 65/35 Polo, and Children’s Sweat Jacket. And you’ll learn all about the new plant, its environmental credentials, and how it is benefiting the local people.

The 116-page A4 catalogue features beautifully photographed lifestyle images shot exclusively in Morocco against the backdrop of rugged landscapes and sun-dappled medinas. “The 2008 catalogue delivers information and inspiration in equal measure,” says Alison Woodvine, European Brand Manager. “We wanted to tell our customers about our new, state-of-the-art manufacturing plant and the ethical way in which it is run; how we worked closely with the Moroccan authorities to ensure the factory benefits the local people as well as our customers.We wanted to talk about our environmentally sensitive approach – building a plant that is as clean and energy efficient as possible, and using manufacturing processes and materials that limit our environmental impact. And we wanted to bring out the quality of the products we supply. But above all, we wanted to show what makes Fruit of the Loom unique, and why we are Europe’s number one activewear brand.”

The 2008 collection is presented in four sections: Men,Women, Children, and Work Shirts. Interspersed between the product pages are ‘brand spreads’ that bring Fruit of the Loom’s core values to life and explain how they have influenced the development of the new plant. ‘Quality. Controlled All The Way’; ‘Why Are All Our T-Shirts Green?’; ‘A Fresh Look At The Supply Of Water’; ‘Making Life More Comfortable’; and ‘To Save Energy We’ve Gone Underground’. These are just a few of the inspirational headings that are accompanied by key facts concerning different aspects of the new plant, its operations and Fruit of the Loom products.

The Road To Morocco 2008 is also printed on recycled paper – a rarity amongst clothing brand catalogues, as it requires a great deal of extra effort to achieve accurate colour reproduction. And for those seeking the ultimate environmentally friendly option, Fruit of the Loom is publishing a fully featured, ‘page turning’ version of The Road To Morocco 2008 on its website. This can be sent directly to your customers, (with your email address and all replies being returned directly to you). “You can send as many copies of the virtual catalogue as you like, and it is completely free of charge, with no postage required,” says Woodvine. She adds: “The catalogue can also be downloaded to your computer’s desktop, allowing instant access to all the information without the need to go online.”

The 2008 catalogue is intended as both a reference tool and an inspirational selling aid. Hence, each product is accompanied by clear, comprehensive specifications and there is an easy-to-use product and colour guide/summary at the back. The catalogue contains no pricing information, and the printed version has space on the reverse for customers to overprint.

Web: www.fruitoftheloom.eu to view the catalogue online
Tel: +44 (0)1952 682900
E-mail: cust_enquiry@ftlte.fruit.com

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