The three-day event incorporates the world’s leading brands available through UK-based distributors, together with manufacturers and distributors of embroidery machines and accessories, screen printing and digital printing technology and many other techniques for garment decoration. This year sees some new faces, such as Drucktech KFT, Monopolo, Sharon Lee and Castle Clothing. Also returning after a three-year break are Manchester Clothing and B&B Leisurewear.

Last year, record numbers of visitors flooded through the doors, helping to make the event a complete success and providing exhibitors with the chance to generate new sales leads as well as catch up with some of their existing customers. The exhibition is also a vital opportunity for new and existing buyers to see and feel the garments and products ‘in the flesh’, rather than just in a brochure format, and so encourages more purchases on the day.

The exhibition is held in the Birmingham NEC, the UK’s leading venue, allowing easy access for visitors.

Excellence Awards

New for 2008 are the Printwear & Promotion Excellence Awards and Gala Dinner, which will be held in the National Motorcycle Museum, adjacent to the NEC, on the Monday night of the exhibition. The glittering awards ceremony will enhance all that the exhibition has to offer and will give the industry the recognition it deserves.

The awards will recognise and promote best practice in the areas of technical innovation, customer service and support, and energy saving and environmental concern. Your votes will count, so ensure you vote for the finalists when they appear in the magazine. You can vote quickly and easily online by visiting our website, www.printwearandpromotion.co.uk.

Seminars

Also new to the event is a series of ‘learn shop’ seminars, given by industry experts, which have been designed to educate and inspire visitors, so they can leave feeling they have learnt something really valuable to help them in their business. For full details of the seminars, see right.

Of course, there are always the on-stand product and machinery demonstrations, showcasing the very latest in garment decoration technology, as well as a comprehensive array of samples, freebies and promotional giveaways to take away.

Garment decoration awards

All visitors have access to the ever-popular Garment Decoration Awards, where the very best examples of garment decoration are on display, to be judged by our panel on the first day. The awards have been revamped for 2008 to make them more comprehensive, with new categories of ‘Best digital print’ and ‘Best dye sublimation’ being added. Look out for the winners, which will be announced during the exhibition. And for details of how to enter, go to www.printwearandpromotion.co.uk.

Fashion Shows

There’s a relaxed side to the exhibition too, with the fashion shows and dance routines to lift the atmosphere. The fashion shows are not only an opportunity for brands to showcase their ranges, they also provide an entertaining, yet informative break from business for visitors and exhibitors.

Pre-registration for the exhibition is easy – go to www.printwearandpromotion.co.uk and register free of charge now. Printwear & Promotion is undoubtedly exciting, with fashion shows and eye-catching new ranges from all the leading companies. But aside from this, it is likely to be one of the most profitable events you will ever attend.

Seminar Topics and Speakers:

Digital garment decorating
Patrick McGinnis, Sawgrass Technologies

Digital Garment Decorating
This seminar offers basic knowledge in digital garment decorating technology, system requirements, business potential, market information, sales strategies and pricing guidance to help customers gain an understanding of the digital garment decorating business.

Digital Garment Decorating Technologies – Transfer-to-Garment
Aimed at digital garment decorators who wish to gain additional knowledge of transfer technology systems. This seminar will provide specific guidance for set-up and use of a transfer system for digital garment decorating, along with marketing and sales guidance, which will facilitate production and sales of the producer’s business.

Digital Garment Decorating Technologies – Direct-to-Garment
Aimed at those who wish to gain additional knowledge of direct-to-garment imaging system. This seminar will provide specific guidance for set-up and use of a direct-to-garment imaging system along with marketing and sales guidance, which will facilitate production and sales of the producer’s business.

Patrick McGinnis is director of the Education, Commercial & Industrial Division for Sawgrass Technologies – an international supplier of digital garment decorating and promotional product imaging solutions. Sawgrass Technologies products include SubliJet, ArTanium and Rotech sublimation inks, ChromaBlast digital imaging systems for cotton and Direct Advantage garment printers, fuelled by NaturaLink.

Growing a business with heat printing

Mel Meibers,Great Garment Graphics
• How vinyl cad cutting can create new opportunities for decorated apparel business
• Transfers
• Digital Printing

Great Garment Graphics Seminars are a series of hands-on seminars for personalisation specialists who want to learn more about heat printing. Mel Meibers has over 20 years of experience in the imprinted sportswear industry and is an expert in textile embellishment and garment decoration.

Achieving business success through marketing

Elaine Nester, Alpha Design and Marketing
An overview of what marketing is all about, illustrated with case studies from various industry sectors. We will focus on brand identity in particular, as well as database marketing.
Alpha is an 18-year-old full service marketing company, which works for leading brand owners, wholesalers and manufacturers throughout the textile sector. Its objective is to improve the performance of its clients by creating high impact, cost effective, measurable marketing solutions.

Making the most of your embroidery software

Brendan Prazner,Wilcom International PTY Ltd
The benefits, features and increased productivity that can be gained by using the right embroidery software, plus details of various new softwares from Wilcom.
Brendan Prazner is business development director for WIlcom International PTY Ltd – a leading provider of innovative, quality embroidery solutions around the world.

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