John, who was the previous Vice-Chairman, steps into the chair early following the unexpected resignation from the BPMA Board of industry figurehead Ian Allchild.

Ian, who will now be focusing his time on a new commercial venture, will however remain closely involved with the Association, acting as a special adviser on a number of key issues, and the projects that he started whilst in the Chair. Ian is also committed to working closely with John to ensure a smooth hand over and maintain continuity.

John Mallows is Director of Premium and National Accounts at Soft Toy specialists Russ Berrie, and has been involved in merchandise based sales promotion schemes and loyalty programmes for over 25 years.

On his appointment to the Chair, John Mallows said, 'I feel really honoured to become the Chairman of the BPMA; over recent years the more I have become involved, the greater my enthusiasm for representing the industry. Whist the BPMA reaches maturity and celebrates its 40th anniversary later this year, the industry that it represents is young and vibrant. My personal goal whilst in the chair will be to involve this next generation of marketers and their youthful enthusiasm in the activities of the BPMA.'

Ian Allchild said, 'The sales promotion and exhibition industries are both in my blood and I hope to once again produce a show to be proud of. I enjoyed my time on the Board, but you can bet I'll stay close to the Association in my new role as an adviser and give all the support I can to the new Chairman, the Board and the members.'

The President of the BPMA, Richard Wood, said, 'I welcome John's appointment and wish him every success in this challenging role. He joins at an important time in the history of the BPMA, Ian Allchild achieved a great deal for the BPMA in his term as Chairman. We understand the reasons for his resignation and wish him every success with his new venture.'

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