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Promota

Published: 17 January, 2008

2007 was an interesting and eventful year for PROMOTA. However, in terms of promotion and marketing effort, it is indeed now history.

2008 will almost certainly bring changes in both the way companies operate and in the marketplace itself.

Asked to think about New Year resolutions for both my own company, Prodir, and the Promotional Merchandise Trade Association, PROMOTA, I have a few suggestions. Firstly, we should aim to build on the achievements of the last year. We should also aim to increase the effectiveness of everything we do and, finally, always remember that customers and members are the most important asset of any organisation.

With that in mind, I would like to take this opportunity to wish everyone a prosperous 2008.

Rod Duncan,
PROMOTA
Chairman