“This performance fibre offers an unrivalled combination of the most desirable properties of both man-made and natural fibres,” says Russell Collection. “As strong as polyester yet as soft as silk, you only have to touch it to know Tencel is something very special.”

Russell Collection has added Tencel to its shirt range in two styles. Firstly, a classic corporate poplin shirt designed specifically with the demands of the business environment in mind. Secondly as a contemporary fitted twill shirt, designed primarily to meet the demands of the service industry.

New Products for 2008:

• 952M Men’s Long Sleeve Tencel Corporate Shirt
• 952F Ladies’ Long Sleeve Tencel Corporate Shirt
• 953M Men’s Short Sleeve Tencel Corporate Shirt
• 953F Ladies’ 3/4 Sleeve Tencel Corporate Shirt
• 954M Men’s Long Sleeve Tencel Fitted Shirt
• 954F Ladies’ 3/4 Sleeve Tencel Fitted Shirt
• 955M Men’s Short Sleeve Tencel Fitted Shirt
• 955F Ladies’ Cap Sleeve Tencel Fitted Shirt

Tencel has existed for around 15 years and in recent years has become more established within the retail sector, explains Russell Collection. Many High Street and home ware retailers now offer Tencel blended products, from clothing to bedding, within their product ranges.

“Tencel has been introduced to Russell Collection to meet a growing demand within the market place for high performance garments,” it says.

“Customers’ needs are becoming ever more sophisticated and they are now looking for shirts to provide performance attributes that were never required before.

“Our new shirt range offers a combination of built-in moisture management, smooth surface fibre and natural skin-cooling effect. This makes it a real blessing for those people with sensitive or irritated skin.”

The Tencel range also answers customers’ demands for more natural and environmentally -friendly products, claims the company.

Tencel is 100% biodegradable, with the wood pulp coming only from sustainable forests farmed on a 10-year growing cycle. Its credentials are also backed up by a host of awards including European Awards for the Environment and the European Eco Label, as well as being Oko- Tex accredited.

Web: www.russellcollection.co.uk
Web: www.russelleurope.com