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BEECHFIELD
Beechfield launches hot new cold-weather cap and hat styles
Published:  22 November, 2007

The new Heavy Gauge Knitted caps and hats collection from Beechfield brings hot retail designs to the winter promotional headwear market, and is available from distributors now.

The all-new collection includes three fashionable styles in 100% soft-feel acrylic fabric: the B464 Heavy Gauge Knitted Beanie; B465 Heavy Gauge Knitted Peru Hat; and B498 Heavy Knit Gauge Knitted Army Cap.

The B464 and B465 are distinguished by their signature bold contrast colour stripes and earthy colour combinations.

The B465 Heavy Gauge Knitted Peru Hat, with its integrated ear flaps for even greater protection from the cold, has definite ‘ethnic appeal’, conjuring up images of backpacking adventures in the Andes or Himalayas, says Beechfield. However, both new styles would look equally at home on the terrace of a European après ski bar, or corporate firework display. The hats can also be paired with the new, coordinated B466 Heavy Gauge Knitted Scarf to create an aspirational gift set, promotion or incentive package.

The B464, B465 (and B466) are available in the following choice of retail-inspired colourways: black/graphite/oyster; chocolate/mocha/natural; French navy/sky blue/white; and mulberry/candy/natural.

The new B498 Heavy Gauge Knitted Army Cap is totally on-trend, says Beechfield, with its knitted peak and marl colourways: heather chocolate; heather grey; and heather navy.

“Our new Army Caps have been the success story of the summer, as military chic continues to generate high demand, “ says Beechfield director Roger McHugh. “It made sense, then, to translate the military headwear styling to a winter design and fabric, and offer an Army Cap alternative for the colder weather.”

He adds: “The new chunky knits bring retail design and colourways to the promotional market, and offer superb add-on sales potential for the autumn, winter and spring seasons. We’ve launched these new styles early to enable our customers to maximise their sales opportunities over the coming months, and the immediate response from the trade has been positive to say the least.”

Beechfield distributors are holding large stocks of the four new styles and are ready to service your sales enquiries immediately.

Contact your usual Beechfield distributor or visit the brand’s new and updated website: www.beechfield.com







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