The bag was originally developed for UK local authority Road Safety Departments, who gave them away to the eldery to ensure they were visible to drivers when shopping, but has since attracted interest from promotional companies.

Edward Johnson explained: “Some promotional companies saw the bag and approached us for supplies.We then realised the bag would also serve the promotional and incentives market.

“Because the bags reflect light they naturally draw the attention of drivers and other people around them. Hence any messages printed are easily communicated to observers.”

According to Johnson, the bag is strong and re-useable, incorporating a reflective material to promote the user’s safety. The 100% 85g/m polyester bag is an environmentally friendly Bag For Life, added Johnson.

Up to three colours may be used for promotional purposes, and the imaging aspects are customisable via the customer. The standard delivery time is six to 12 weeks from receipt of order, including approvals for production, with a minimum order of 1,000 bags.

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