The show’s new organisers, Touchstone Conferences and Exhibitions, said the event was attended by over 4,370 people (subject to ABC Audit) – a 14% increase on 2006. John Greenway MP, the parliamentary representative for the sales promotion and incentive industry, also toured the show.

David Jones, chairman of Touchstone Exhibitions and Conferences, said: “Feedback from exhibitors and visitors has been exceptional; exhibitors met a broad range of high level decision makers, visitors came from far and wide and found their visit very worthwhile.We are looking forward to next year’s show and the years to come.”

The exhibition was chosen by many companies as the place to launch their latest product, service, company or brand including: Filmology, which selected the event to launch the company to the Midlands and Northern market; House of Sarunds, which made its debut in the corporate and incentive market; Crazee Thingz, the sister company to the well-known Bedlam Puzzles; and Stabletable, as seen on the BBC’s Dragons’ Den programme.

On the product side, environmental and ethical items had a strong presence, including an innovative range of bamboo products from Eco Incentives and ethical Advent calendars from Sweet Temptations. Further new products making their first appearance included: a new initiative to create custom-made branded books; fresh food hampers; a multipurpose laptop platform which can be branded with company details and logo; free flight vouchers and free hotel accommodation vouchers.

Another focal point was the BPMA’s Hot Product Zone, which showcased the 21 most innovative products in the industry today. Director-General Gordon Glenister also highlighted these products in his daily seminar session.

Exhibitor Gary Parkinson, from House of Sarunds, said: “We used NIS to launch House of Sarunds into the corporate and incentive market and have been impressed with the wide variety of businesses that have come onto our stand.”

The National Incentive Show will take place in 2008, returning to the NEC from 16-18 September 2008, where it will once again be colocated with the National Venue Show.

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