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Visitors to next year’s Promotional Marketing Exhibition are being offered the incentive of two free flights to one of six European cites: Paris, Amsterdam, Brussels, Madrid, Frankfurt or Nice.
The offer from show organisers Volume Exhibitions is thought to be the first of its kind in the exhibition industry and is open to visitors in the SIC categories related to the industry who preregister and visit the exhibition.
The Promotional Marketing Exhibition is a showcase for promotional, incentive and motivational products and services.
Simon Tilley, md of Volume Exhibitions, said: “Our exhibition is at the hub of this dynamic industry, therefore it makes sense for us to use the tools of the trade and offer an incentive and reward to those who pre-register and visit.”
Other promotions are also being planned in conjunction with exhibitors.
The show takes place at Olympia, from 15 – 17 April, 2008.
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