The Katz Group has invested heavily in the revamped website, which includes the latest news, case study successes and a client area that offers customers instant access to their designs.

“We wanted to make sure our website was brought right up to date to better reflect the sort of company we are now – innovative, creative and customer-focused,” said Garry Hobson, Katz Group md. “We also wanted a functional website that enables us to share information better. For example the results of our comprehensive consumer research which reveals that 74% of consumers respond positively to coasters as a non-intrusive communications medium.”

Coasters provide brand owners with the flexibility to communicate directly with consumers in a number of environments from huge stadiums to the local pub at low cost, said the company. They also offer a way to drive consumers to a website, or find out about new products.

All coasters produced by the Katz group follow a strict quality control procedure and are all fully recyclable and biodegradable.

The new website will be available in English, French and German and can be found at www.thekatzgroup.com.

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