“Westford Mill has grown and developed in recent years, offering a range of well-designed, low-cost, high-volume products to a rapidly expanding European customer base,” said Westford Mill’s Alexis Molyneux. “At the beginning of the year we published our first ever standalone product brochure; we are now following that by presenting our collection online. The website will complement the printed brochure by providing an equally authoritative product reference and marketing tool for all of our customers to use 24/7.”

The new site’s design is an extension of the revitalised Westford Mill brand image, and provides simple and speedy navigation. Visitors can view the complete collection on a single screen, or a selected style using the Fast Find option. Selecting a bag style brings up a large product photograph, detailed product specifications, plus photographs of the same style in the available colour options. New products for 2007 are featured prominently on the Home page.

As well as product photographs and information, the site contains links for downloading the new Westford Mill brochure, (in a choice of six European languages), an easy to use contact/information request form, and an ‘Email This Product to a Friend’ option.

“The Westford Mill brand has come of age in 2007, offering the perfect solution for budget-focused promotions,” added Molyneux. “With the right products now in place, we are focused on providing practical support to our customers to help them maximise sales opportunities of Westford Mill bags. The new website is one way of doing that and we expect it to contribute to the continued growth and development of both the brand and our customers’ businesses.”

Printer friendly version

Email this article to a friend

Bookmark this

---