The 70% cotton/30% polyester fabric is distinguished by its unusual 2x2 weave, says Fruit of the Loom, which gives the shirts a less transparent, higher quality appearance compared with similar styles made from conventional 2x1 weave fabrics.

The 2x2 weave also provides a smoother fabric surface, which is perfect for all types of decoration and will enhance even the most complex corporate logos, it adds. Alison Woodvine, European brand manager, says: “Our new product development team spent two years researching, developing and testing the fabric for our new Oxford Shirts.

“The result is a high-quality, easy-care, cottonrich fabric base that looks great, provides an ideal surface for decoration, and will stand up to repeated wear and washing.”

The Oxford Shirts are available in coordinating men’s and women’s styles, in both long and short sleeve, with a range of contemporary design features that complements the new fabric. The men’s Oxford Shirts, for example, sport a classic button-down collar and mitred chest pocket; while the Lady-Fit Oxford Shirts benefit from shaped side seams and bust darts for a feminine fit.

Each style comes in a wide range of sizes, and a choice of the same carefully selected corporate colours – Atlantic blue, black, navy, Oxford grey, Oxford blue, and white. They are finished with a specially designed Fruit of the Loom label, and are individually packaged in a branded bag with a handy sizing table on the reverse.

“The new Oxford Work Shirts are being offered at extremely competitive price points for a winning combination of quality and affordability, and we have large stocks in place for instant availability,” adds Woodvine. “The shirts are the smart modern option for any workplace where it is imperative that staff make a positive first impression on customers.” The Fruit of the Loom Oxford Shirts are featured in the company’s Corporate Clothing brochure, copies of which are available on request from authorised wholesalers or customer services.

Tel: +44 (0)1952 682900
E-mail: cust_enquiry@ftlte.fruit.com

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