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Reflexite says it has seen a dramatic increase in companies embracing the idea of corporate image as 21st century consumers look for credibility from an organisation’s image, identity and duty of care.
It says customers are using Reflexite Highlight, Shadow and Imagine tape, which are individually made for each client incorporating the client’s company logo whilst addressing duty of care issues for employees in terms of visibility.
“A corporate image shows the values of an organisation, it is the conjunction of your history, ethic and philosophy of work, which is why identification and safety of workers is particularly important for PPE garment tape,” it says. “Reflexite Highlight, Shadow and Imagine embossed tape not only communicates your company image it also saves lives, as in the case of the tape used for Highways Agency staff uniforms, where outerwear has been chosen primarily for safety.”
There are over 27 different tape variations, all of which are EN471:2003 level 2 compliant, says the firm. Reflexite embossed Highlight, Shadow and Imagine tapes enable a bespoke corporate identity logo to be incorporated, as well as the use of different colours to tie in with the brand.
Reflexite explains how the tap works: “The tape’s prism technology works by refracting light from its inner surfaces. Light strikes each of the three surfaces of the Reflexite microprism in turn, before returning to its source. The retroreflective efficiency is enhanced by the precise arrangement of the microprisms, as seen in a microscopic view. The microprism's economical use of surface area delivers the highest standard of reflection.”
An enclosed optical system also allows the trim to retain nearly all its reflectivity when wet, while the tape’s smooth surface means it is easy to wipe clean, it adds.
Tel: +44 (0) 1865 396959
Website: www.reflexite.co.uk
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